In sports, your brand is more than a logo—it’s your legacy, your voice, and your competitive edge. From athletic apparel and gear to events, leagues, and digital platforms, trademark protection is critical for maintaining brand control and fueling business growth.
At Johnston IP Law, we help clients across the sports industry build strong, enforceable brands from day one—and grow with confidence into new markets and formats.
What Can Be Protected?
Brand & Business Names
Product Lines & Equipment Names
Logos, Icons, & Visual Marks
Taglines & Slogans
Event Names, Leagues, & Tournaments
Mascots & Team Branding
Trademark Challenges in the Sports Industry
Crowded Marketplace
Apparel and gear names often face conflicts
Descriptive Terms
Words like “elite” or “performance” face rejection if not carefully managed
Unregistered Use
Risks of losing control without proactive filings
Late Filing
Waiting gives competitors a chance to register first
Trademark Strategy & Process
1. Clearance Search
2. Filing
3. Office Action Response
Address refusals such as likelihood of confusion or descriptiveness
4. Registration
5. Post-Registration
Ready to Build a Winning Brand?
Let’s talk about creating a trademark strategy for your sports business—one that supports where you are now and where you’re headed next.
Contact Johnston IP Law to get started today with a complimentary discovery session.