In the competitive food and beverage world, your brand is more than a name. It’s a sensory experience, a promise of quality, and a powerful business asset. Whether you’re launching a new restaurant, scaling a consumer-packaged goods (CPG) line, or building a virtual food brand, securing your intellectual property through trademark protection is critical for growth and resilience.
At Johnston IP Law, we help you navigate the complexities of branding across dining, retail, and digital platforms—ensuring your identity stays protected and positioned for long-term success.
What We Help Protect
Business Names and Restaurant Concepts
Branded Menu Items and Signature Products
Logos, Mascots, and Visual Brand Elements
Packaging Design and Trade Dress (e.g., container shapes, label designs)
Slogans and Taglines
Trademark Process Overview
1. Brand Asset Review and Strategy Planning
2. Comprehensive Clearance Search (federal, state, common law)
3. Application Drafting and United States Patent and Trademark Office (USPTO) Filing
4. Responding to Office Actions or Oppositions
5. Trademark Registration and Portfolio Management
6. Monitoring for Infringement
Why Trademarks Matter in Food & Beverage
A strong brand can set you apart, but without trademark protection, it’s more vulnerable to copycats and costly disputes. With the rise of online ordering, social media, ghost kitchens, and global e-commerce, protecting your brand has never been more complex or more important.
How Johnston IP Law Helps Food & Beverage Brands
Brand clearance and early-stage strategy
USPTO application drafting and prosecution
Portfolio development across channels and geographies
Infringement monitoring, cease-and-desist actions, and dispute resolution
International filing coordination across key markets
Let’s Protect Your Brand Recipe for Success
Whether you’re a chef-founder, CPG startup, food tech platform, or restaurant chain, your brand deserves protection as distinctive as your flavors. At Johnston IP Law, we’re ready to help you safeguard your name, identity, and customer trust, across every plate, post, and package.
Contact Johnston IP Law today for a complimentary consultation.