16 April, 2024

The Ugly Truth of “DIY Trademarks”

Trademarks are a valuable asset in protecting your company’s intellectual property and brand, helping establish validity for newer companies and defending against competition as they grow. However, entrepreneurs often fall to the myth that “I can do this myself” without the expertise of an attorney to guide them through the process. The reasons vary from cost to time, to even hubris, failing to understand the complexities that exist in trademark law. I want to highlight these myths, and explain the ugly truth that each carries with it.